Latsach

Challenges:

• Branding Issues: The main issue is that there was no recognizable brand identity for Latsach which resulted in the proliferation of inconsistent messages and visuals across various marketing platforms.
• Limited Market Recognition: The brand was not able to compete and take market share in the already saturated market populated by many existing brands.
• Dissatisfactory Graphic Design: Branding materials such as packaging were diverse and too scattered such that they did not adequately represent any core brand beliefs or particular advantages of the products.
• Limited Use of Social Media: The social media accounts and the eCommerce website of Latsach were unused to their potential which limited the growth and interaction with customers.

Creative Express' Solution for Latsach:

• Revitalized Brand Identity: The Creative Express team crafted a sleek and simple logo that embodies the use of nature and the classy sense of Latsach products. This new identity allowed the incorporation of a uniform look and atmosphere across all spaces.
• Upgraded Product Packaging: Eye-catching and educational packaging was designed, making use of quality and environmentally responsive materials. The new designs are focused on functional-related features and also create a consistent image of the brand across various product categories.
• Social Media Enhanced: Creative Express built a content plan and came up with appealing visuals and as a result brand visibility, contacts, and number of loyal customers grew.
• Enhanced the E-commerce Site: A well-structured and easy-to-use website was designed in style to make the presentation of products appealing. This has boosted sales growth, satisfaction of customers, and synergy with their social accounts.

Results & Metrics

• Stronger Brand Identity: Latsach developed a distinctly styled brand image fitting into the needs of its audience.
• Better Brand Awareness: Well-done and smooth in-between visual systems have crafted huge brand awareness and recall.
• More Customer Engagement: Engaging content on the company's social media and upgraded e-commerce site enhances customer engagement and loyalty.
• Increased Sales and Conversion: Enhanced user experience and attractively packaged goods have seen direct movements in sales and higher conversion rates.
• Professionalism: Latsach provides consumers with well-marked professional packaging and imagery that builds trust and credibility.